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Eric Thomas

Eric Thomas


Eric Thomas is the visionary Founder and President of Rival Digital, a distinguished digital marketing and website design agency specializing in the home services industry. With an unwavering commitment to excellence, Eric has built Rival Digital into a trusted partner for local home service businesses, helping them thrive in the digital landscape.

Eric’s journey in the industry began during his time at Western Kentucky University, where he embarked on an apprenticeship with a prominent commercial plumbing, heating, and air conditioning contractor. This hands-on experience provided him with invaluable insights into the intricacies of the home services sector, fueling his passion for the industry.

Upon graduating, Eric transitioned into the world of web development and digital marketing, where he quickly made his mark by collaborating with some of the largest brands in the United States. His dedication to mastering the latest technologies and strategies in the field allowed him to stand out in a highly competitive landscape.

In 2020, Eric’s entrepreneurial spirit led him to establish Rival Digital, a company born out of the desire to empower local home service businesses to achieve their full potential. Under his leadership, Rival Digital has earned a reputation for delivering world-class digital marketing solutions that drive revenue growth, foster job creation, and enhance customer service for its clients. The agency’s innovative strategies and creative approach have garnered numerous industry awards and accolades, including:

  • Top 40 Under 40 Distinction: In 2023, Eric Thomas was honored with the prestigious Top 40 Under 40 distinction by the ACHR News, recognizing his outstanding contributions to the home services industry and his exceptional leadership at Rival Digital.
  • Gold W3 Awards: Eric’s design prowess has been celebrated with three Gold W3 Awards, showcasing his talent in crafting visually stunning and highly functional websites that captivate audiences and drive results.
  • Communicator Awards: Eric’s dedication to communication excellence is exemplified by the two Communicator Awards he received for his work on the Smart HVAC Marketing podcast, a platform he hosts to share industry insights and best practices.

Beyond his professional achievements, Eric Thomas is a devoted family man. He cherishes quality time with his wife, Kennady, their son, AJ, and their loyal companion, Rudy the dog. Eric’s zest for life extends to his hobbies, which include surfing, woodworking, exploring new travel destinations, and immersing himself in the beauty of nature.

As the host of The TradeMarke Podcast and a recipient of multiple industry accolades, Eric’s remarkable journey from an apprentice to a digital marketing luminary underscores his dedication to the home services industry and his unwavering commitment to helping businesses succeed. His leadership at Rival Digital continues to transform the landscape of digital marketing for home service companies, leaving an indelible mark on the industry.