Sarah Ghirardo
Sarah Ghirardo is a dynamic force in the trades industry, currently serving as the Senior Content Manager for Pro Products at ServiceTitan. With a rich background and extensive experience, she has become a trailblazer not only in the realm of marketing in the trades but also in empowering women within the trades.
An influential figure in the marketing landscape, Sarah wears many hats as the Host of the Marketing For The Trades Summits by ServiceTitan. Through these summits, she has provided a space for industry professionals to come together, share insights, and stay ahead of the latest trends in marketing within the trades.
As the Host of The TradeMarke Podcast, Sarah extends her passion for amplifying voices in the trades. The podcast brings marketers in the trades to the forefront, allowing them to share their experiences, strategies, and success stories. Through her engaging interviews, Sarah sheds light on the diverse perspectives that contribute to the dynamic marketing landscape of the trades industry.
Prior to her current role, Sarah served as the Director of Digital Marketing for a large residential HVAC company in Northern California. With over eight years of experience teaching marketing in the trades, she has played a pivotal role in shaping the marketing strategies of businesses within the industry.
In her previous volunteer role as the Director of LadyTitans, a women’s empowerment group, Sarah took on the challenge of fostering diversity and inclusion in the trades. Under her leadership, LadyTitans grew to become one of the largest women in the trades groups, creating a platform for women to connect, share experiences, and inspire each other within a traditionally male-dominated industry. Sarah’s dedication to women empowerment within the trades extends beyond her roles at ServiceTitan. She is currently forging a relationship of support with E3, a Women’s Empowerment Group for the Trades, to further enhance opportunities and support for women in the industry.
With her wealth of experience, leadership, and commitment to diversity, Sarah Ghirardo continues to be a driving force in reshaping the trades industry. Her contributions to women’s empowerment and marketing education have left an indelible mark, inspiring professionals across the industry.
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